A basic syntax check confirms that the email is inserted in the right format, confirming that the email has a username, an @ symbol and a domain. Our syntax check takes that a step further by also ensuring that the username is in the right format for the domain. For example, Gmail doesn’t allow users to use underscores, so our syntax check would not approve a Gmail account with an underscore.
By ensuring that all your email addresses are accurate as you receive them, you can speed up the email capture process. Rather than waiting to upload a large list of emails to verify them and then send out a welcome email, you can be confident sending out an email immediately. Not only will this help you stay fresh in the customer’s mind, making them more likely to engage with your content, it ensures that you’re doing the most with your marketing dollars. That means less time and money wasted. That’s something we can get behind.
Speaking of protecting your data from bots, this update also offers captcha to further protect your site. This extra layer of protection for your page deters bots from accessing your site. An added benefit? It helps the user feel confident giving you their information.
In this day and age, everyone is aware of the potential risks associated with bot and spam attacks. By implementing a captcha live on your page, you’re conveying to the user how important their information is to you. Customers want their data protected as much as you want yours protected. This is an easy way to make sure it is.