Lead scoring allows you to identify your high quality leads vs your low quality leads. Businesses are ready to pay top dollar for high quality leads, so use scoring to know. Just because a customer provides you with information that is real information, does not necessarily mean the information belongs to that customer.
At XVerify we understand that not all businesses are the same, so when you use lead scoring we allow you to customize your score results depending upon what information is most important to you.
As you capture your users' data though your web form or other methods, and then pass this information over to us we are then able to do a reverse phone number lookup where we can compare the data to result a score back to you. With lead scoring we provide you with the tools to score each lead based on your own settings. We offer eight criteria points in which you can specify an amount of points to for scoring your leads.
Just another bonus that comes with lead scoring is time scoring. We have the ability to measure the amount of time it takes for a user to complete your sign up process. You can assign points based on time criteria that you specify so you produce unique results according to your business.
In most cases if your page is content heavy and it takes a user less than one minute to complete the sign up process that user may be more suspicious. However, if your page is lengthy and it takes the user about 2-3 minutes before they complete the sign up you know your user has more interest in what you are offering.