What is a Valid Email Address?

Mar 10 2017


As an email marketer you collect email addresses on a regular basis, but what is a valid email address? I’m not just talking about doing a syntax check to make sure the email address is formatted correctly, but a way to actually identify that the email account is real.

A valid email address is a deliverable email account. One that truly exists and does not hard bounce. So again, what is a valid email address? It’s an email address where the user name is a real mailbox at the domain. If you are not sure if the email accounts you are collecting are legit, we got you covered.

what is a valid email address

The e-mail verification system benefits you by ensuring e-mails addresses registered to your site are valid. XVerify can check the domain and also the inbox to make sure both exist. This way you don’t have to second-guess the quality of the data you collect.

If the e-mail address is invalid, the user will receive an error message. They will then be prompted to enter a valid account. This proves that you have an added layer of security embedded on your website. This also prevents bots from being able to flood your site with fake signups.

Not all valid email accounts are quality. There are some email addresses that could be detrimental to your deliverability. XVerify has a few suppression lists that can help safeguard you from high-risk email addresses. In most cases, they are temporary accounts, high-risk accounts, or email accounts that belong to known complainers.

High-risk email addresses are ones that could get you blacklisted, or lead you to legal troubles. So any email addresses that we flag as high risk we highly recommend that you do not email to them.

We also have a suppression list for temporary email addresses. Temporary email addresses are not good because typically they are used to commit fraud. Temporary accounts usually only last for 24-48 hours, which means if you allow them into your system they will hard bounce soon after.

Complainers are users who have a high chance of marking your email communications as spam. Each spam complaint you get hurts your deliverability because it does damage to your reputation. If an ISP sees that many of their users mark your emails as spam that could cause you to become spam blocked across the entire domain.

At XVerify we automatically suppress these types of email addresses to better protect your deliverability. So what is a valid email address? A valid email address is the one that is going to maximize your deliverability. A valid email address is one that will deliver successfully and not cause problems down the line. A valid email address is the only type of email address you want to add into your marketing funnel.

For a limited time we are offering a free list assessment. We can analyze a portion of your data and tell you what your data quality looks like. We will give you back an entire report of which email addresses on your list were good and which ones were bad and why we marked them as bad. Fill in your details below and we will follow up with you to request your test data for email verification.

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