Social media is a driving force in marketing. Twitter is one of the top platforms for marketers. Not only does Twitter allow you to connect with your users directly, it also offers an easy way to share content, promote products, and interact with other businesses within your space. As helpful as Twitter is, the success of a campaign relies on content receiving retweets and sparking a conversation amongst followers. Knowing how to bring in retweets is one of the top objectives of social media strategists, but not everyone has the budget to hire someone completely dedicated to social media. If you find yourself in this category, taking on Twitter by your lonesome, then these Twitter marketing tips are for you.
Timing is Everything
It doesn’t matter how brilliant a tweet is if no one sees it. Twitter has a running, live stream of tweets, so your content has limited exposure. If you are sending out tweets without considering timing, your content may never be seen, making retweets impossible. Luckily, there are plenty of social media planning sites that post your content when your followers are most active. We love Crowdfire, but there are plenty of other sites out there to help you make the most impact with your Twitter following. Many of these sites are free!
Don’t Be All Business All The Time
Regardless of your audience, you’re interacting with people. Even businesses have a human running their account. Talking business all day long can be pretty boring. Remember that there is a human component to business. Keep this at the forefront of your Twitter strategy. Including business related articles is great, but also include a human element. Try and make whoever’s running the account laugh, or give followers a peek into what it’s like to work in your office. These interactions shake away some of the stiffness that comes with business accounts and will increase your retweets.
It’s Not All About You
One of the main points of social media is to spread awareness about your brand. To do that, you’re going to have to brag about your brand a little. But that’s not all you need to do if you want retweets. Twitter is a community and like any community, you have to be a good member. That means spreading the love a little. If you’re only promoting your own material, not only are you a boring site to follow, you aren’t valuable to the Twitter community. To become an asset, make sure you’re retweeting others and tagging them in those retweets. By promoting other industry players, you’re creating a conversation and serving as more than just a billboard for your own content.
Short, Sweet and Full of Information
Make yourself useful to followers. Share high-quality content that offers the user’s information they need. If your followers find your content helpful or insightful, they’ll share it. While the content needs to be helpful, the tweet itself needs to be concise. Bait a reader with a taste of the content without being wordy. If your tweet is easy to digest, it’s going to be easier to share and comment on.
Twitter is a fast-moving platform. That’s why so many people look to it for the news. It’s one of the few sites that can keep up with the ever-changing landscape that is the news. To master Twitter, you have to stay up to date on the latest topics in your industry. Writing new content around trending topics is a fabulous way to make yourself a resource. But if you have limited resources, consider relying on retweeting other people’s content. Comment on articles and offer additional point of views for your readers.
The Weekend Update
Most businesses operate from 9am to 5pm, Monday through Friday. That means your social media is most active during that time. There’s just one problem with that. Users are active on the weekends and at night. If you don’t have a strategy for these times when you aren’t in the office, you’re missing a unique opportunity to engage with users. As you plan your Twitter strategy, don’t leave out these key times. That doesn’t mean you need someone checking your Twitter when they aren’t in the office, but you should have pre-scheduled posts that aren’t necessarily asking for opinions so followers don’t feel offended if they don’t get a response.
Make it Easy to Share
Creating unique content is one of the top ways to draw in new customers and to assert yourself as an authority figure within your industry. Twitter helps you by allowing you to spread that content with current and potential new users. While sharing articles on your own Twitter page is a great way to gain exposure, it’s important to let your user’s work for you. That means having bright, easy to read social sharing buttons on every piece of content you publish. Consider feature preselected sections of the article with Twitter share buttons. The easier it is for a reader to share your work, the more likely they are to do it.
Images Are Your Best Friends
Despite being a word-based platform, including an image in your tweet can do wonders for your engagement. As I’ve said before, users want easy to consume information. Images help make sense of content and give the reader something intriguing to click on. Tweets that include images are engaged with twice as much as those without. So before you hit send, throw in a picture. If the article doesn’t have an infographic, consider simply including a photo that portrays what the article is about. A visual to go along with your content is sure to see those retweets soar.
Twitter is an art form in and of itself, but with these Twitter marketing tips, you can be well on your way to making it one of your biggest assets. Be sure that as you collect all these great leads, you’re verifying information with XVerify to keep your sales funnel efficient and your data clean.