7 Hints It’s Time to Revamp Your Email Marketing Strategy
Email campaigns represent the bridge between traditional and modern marketing. They contain the charm of old communication methods but also rely on advanced technology, which is exactly what makes this marketing feature so successful.
Numerous studies already proved the power of email marketing, but we would like to mention only a few of those:
There are almost four billion email users in the world today.
Over 70% of consumers prefer email as their source of business communication.
A typical business earns $32 for each dollar spent on email marketing.
It is reasonable to assume that you already use this marketing channel as part of the overall strategy, but can you really tell whether it works well or not? If you are not really sure, keep reading this post to learn seven hints it’s time to revamp your email marketing strategy.
1. You Don’t Write Amazing Subject Lines
Do you know that almost 50% of recipients open emails based on the subject line alone? It may seem like a surprising fact, but the truth is that headlines are the first thing people read and it’s completely natural to make the decision based on this component only.
Now that you know it, it is time to start thinking about improving your subject lines. Jeffrey Mason, a digital marketer at Essay Geek says there are so many tricks to try here: humorous titles, emojis, numbers, surprising messages, and many more: “Feel free to play with subject lines because you have to come up with the most appealing solution. The average is not enough – you should strive for excellence.”
Here are some well-known examples that can show you which way to go:
How Hubspot generates 1,000,000 website visits each month
I was right – and that’s not good for you
I like you better than my nephew right now
2. You Don’t Craft Quality Content
If subject lines convince people to start reading your emails, you better offer them some high-quality content. First of all, you have to solve a real problem and prove that your story is worth reading. Some users follow you because they need your help, so you better give them what they want.
For instance, let’s say that you deal with chatbot technologies. In this case, your job is to create email content that perfectly explains the mechanism behind chatbots, the benefits of this technology, and all other details that your subscribers might consider interesting.
Of course, you also need to take care of technical aspects of the story: use short paragraphs and enough whitespace, write concise and straightforward sentences, give practical explanations in a step-by-step manner, and so on.
Content creators at assignment help online and grademiners review specialize in email writing, so you might want to consult with them in case you have any doubts about the quality of your copies. At the same time, online platforms like Grammarly or Hemingway can help you with proofreading and editing.
3. You Don’t Keep It Personal
Marketing automation platforms allow you to tailor messages and create personalized email campaigns. This is the growing trend in the field of email marketing that you have to exploit in order to get closer to your customers.
A study reveals that 57% of consumers are willing to share personal data in exchange for personalized offers or discounts. It’s a matter of relevance: users want you to send content that aligns with their personal preferences.
Markus Robinson, a CMO at Assignment Holic, explains that the tactic has two stages: “Firstly, you address the recipients by their names. Secondly, you must offer them content, discounts, products, or services that you know they’d like. This is more than enough to get things going and drive further engagement.”
4. You Are Not Consistent
You might be crafting amazing email newsletters, but it won’t bring you any benefits if you don’t do it on a regular basis. Consistency is a critical component of email marketing because you have to build a feeling of anticipation and excitement among subscribers. For instance, rusmyessay is sending newsletters once a week because it’s a natural rhythm that doesn’t disturb subscribers.
That being said, you don’t have to send emails every day. It’s enough to do it up to five times a month, but make sure to create a schedule that sets long-term goals. That way, users will expect your messages each week or so and keep coming back to your content time and again.
5. You Don’t Interact with Subscribers
Most marketers believe that email is not a convenient channel of interaction, but they couldn’t be more wrong. If you are not deploying this tactic, you must change the strategy and inspire receivers to communicate with you.
How can you do it?
The best idea is to invite subscribers to send you questions every week. You can answer their inquiries in the next newsletter, but it’s even better to select a different member of your team to answer questions. Doing so, you don’t only promote interaction but also allow subscribers to get acquainted with your organization and meet the faces hiding behind your brand.
6. You Include More Than One CTA
The purpose of every email message is to give users the reason to take the desired action. However, a lot of content creators fall into the trap of adding multiple calls to action (CTA).
While it may seem like a reasonable solution at first, the truth remains that multiple CTA options tend to confuse people and stop them from making any concrete moves. For this reason, we strongly recommend you to choose only one goal for each message and add only one CTA accordingly.
7. You Forget To Test Campaigns
You can never tell whether your emails drive the targeted results or not if you don’t use marketing analytics. Don’t forget to determine tangible KPIs before launching a campaign because it’s the only way to compare results and evaluate performance.
At the same time, you should also test all elements of the email. A simple A/B testing can help you to identify top-performing templates, CTA buttons, color schemes, copies, and all other components.
This is, of course, not a one-time activity, but rather something you have to do continuously. It does take a lot of time and effort, but you will start seeing the first results very soon.
Email campaigns are one of the oldest and most fruitful elements of digital marketing. Billions of users rely on email communication every day, which is why you have to follow the latest trends in this field and keep improving consistently.
In this article, we discussed seven signs that it’s time to revamp your email marketing strategy. Make sure to use our suggestions, but let us know in comments if you have any other ideas to share with us – we would be glad to hear your opinion about this important topic!
Scott Mathews is a digital marketer and blogger at AustralianWritings, but he also creates content for Australian assignment help and Pro Essay Writing. Scott specializes in topics like email marketing and lead generation, but he loves writing about productivity and self-improvement as well. Scott is a passionate NBA fan who never misses a single game of his favorite team, Boston Celtics.
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