How to Expand Your Business Through Multi-Channel Marketing

Jul 22 2019

If you use only one or two channels to market your business, you lose a great number of opportunities to reach out to more customers. You have limited possibilities for growth, which certainly isn’t something you strive for.

This is why you should turn to multi channel marketing. However, it’s vital to use the right channels for your business – those that your target customers are already using.

You’ll know which channels work best for you only after taking them for a test drive, but here are the most effective strategies you can try.

  • Participate in Trade Shows and Community Events

Event marketing is excellent for building strong relationships with your audience. It helps you humanize your brand, and lets people get to know the faces behind your brand.

Trade shows are great for showcasing your products or services, as well as learning more about your competition. They’re also perfect for networking opportunities, as you can connect with lots of experts in your industry or niche whom you can collaborate with.

Hosting community events is also a very cool way to spread the word about your business, and form meaningful relationships with all the attendees. Those events are also perfect for giving out coupons, gift cards, and freebies that will drive more customers to your door.

  • Develop a Mobile Marketing Strategy

According to the latest mobile marketing statistics, 80% of internet users own a smartphone. This means that failing to use mobile marketing to reach out to all those users would definitely stand in the way of your business growth.

So, make sure your website is responsive and mobile-friendly because both users and search engines will love it. You should also run an SMS marketing campaign, as well as develop a mobile app that your customers will use to purchase from you.

  • Run Email Marketing Campaigns

Email marketing is still one of the most effective communication channels, so you should absolutely harness its power.

Build a targeted list of subscribers, and be sure to optimize your email copies to get the highest open rates and CTR (click-through rates). Make sure you then nurture all your email leads (you can automate the process) and forge strong relationships that will help you convert them into loyal customers.

It’s essential that you measure email marketing metrics regularly to know what works for you, and what might need a bit of adjustment.

  • Send Direct Mail

Direct mail may not be as beneficial and lucrative as email, but it’s still alive and well, and can help you extend your reach a bit further.

There are still people who love getting physical mail with brand offers, especially if they include coupons and gift cards. You can also send product samples and anything else that will help you promote your business right.

In the age of digital marketing, where email is one of the most preferable communication channels, you can be sure that you’ll stand out by enriching your strategy with a direct email.

  • Harness the Power of Online Marketplaces

Online marketplaces are yet another excellent way to reach out to a huge number of people. They can help you gain customers on a global scale, and speed up your conversions and sales.

For instance, selling your individual products on Amazon, or any other online marketplace will help you attract a great number of new customers from all over the world.

You would have to pay certain fees to sell your products on such platforms, but it would be more than worth it because it would lead to much higher revenue. There are lots of great platforms out there, so be sure to choose one or more that is highly secure and reliable.

  • Advertise on TV and Radio

TV and radio ads are perfect for attracting all the people watching or listening both at home, and on the go.

It seems that the majority of people prefer watching TV, but quite a lot of them listen to the radio too when commuting, taking their daily walks, or simply relaxing at home.

This is why you should create ads for these channels, and perhaps even collaborate with influencers who will additionally promote your business.

  • Reach Consumers with Print Advertisements

Just like direct mail, print ads are a very effective strategy for reaching out to a targeted group of people. However, this can be a bit expensive strategy, so carefully estimate your budget before diving into print ads.

Nevertheless, the ROI will definitely be more than satisfying, and the more you invest, the greater the visibility you will gain. It won’t cost you much to give print ads a try, but start small to see how it works for you. If it brings superb results, you can try full-page adverts.

  • Promote Your Brand on Social Media

Promoting your business on social media won’t cost you a dime. There are social media tools you can choose to pay for (although many are free), but you can grow your business on social channels without investing any money.

You just need to be where your target customers are, and interact with them daily. Respond to all their messages and comments, and really take their concerns, opinions, and suggestions into consideration. Show that you care about them, and they’ll engage and convert much easier.

One of the best ways to attract new leads on social is to use quizzes. With a Quiz Creator Software, you can make interesting and fun quizzes that will engage people in your brand. The topics possibilities are limitless but make sure they’re relevant to your brand, and genuinely make people want to click through and convert.

Multi-channel marketing can be very beneficial, but only if you really know who your target customers are, and what makes them tick. Knowing them is precisely what will help you choose the right channels, and start building sustainable growth.

Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.

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