10 Tips For A Personalized Email Marketing Campaign
Jul 08 2019
Personalized email marketing means that the emails sent to your subscribers or clients are designed and customized to meet the expectations and wants of the person receiving it. A personalized email is not easy to achieve, especially when you have dozens or hundreds of subscribers. And generic mail often doesn’t work. However, personalized marketing often leads to high conversion rates and this is the goal.
Increasing chances of the conversion are always worth the effort. But if you’re not exactly sure how to achieve that, you need to read some of these ideas for personalized email marketing.
Use their name
Using the name of your recipient will result in high open rates because people respond incredibly well to reading their own name. It grabs their attention. It’s personalized and readers feel appreciated and like you are really speaking just to them. You can use their name in the subject line, in the copy, in the CTA. You can use either their first or last name. Employ split testing to determine what works best.
Use conversational tone
Formality is not appreciated in emails nowadays. However, the conversational tone is definitely a good idea. Different generations speak different languages in the sense of jargonism, so you should research and segment your audience and address them in the tone that suits them according to their age, professional rank and so on.
Personalizing emails by gender is useful when you have products or services that are both for men and women like clothes or beauty products. So, instead of just sending the same offers to everyone, segment by gender and send female services to females and male services to men. This is one of the best targeting strategies you can use to achieve maximum results.
Use location and time
Based on what your business is, you can use segmentation to differentiate between members of your audience based on your location and time. You can advertise local shops or places near members or adjust to the recipient’s time zone. Choose the best time to send an email based on their time zone and culture.
Use account creation day
“You can use this to create happy birthday emails for your recipients or ask for their actual birthdays to send them an email then too. This is highly personalized and it can help you get closer to your audience,” says Josephine Grey, a tech writer at Australia2write.com and Nextcoursework.com.
Behavior like frequency of purchase can help you create different personas and use them for your own benefit of personalizing emails as much as possible. You can group them based on how often they buy or how much they spend. You can send enticing offers like discounts, reactivation campaigns, loyalty programs and so on. Spending habits can also help you craft personalized offers to people based on how much they are willing to spend.
Use product recommendations
You can upsell and cross-sell to your subscribers based on what they purchased previously. You can advertise products they saved as favorites, their search history, browsing history on your website and so on. Then you can use this to send them personalized product recommendations based on what they actually care about. Using this with the previous point is extremely beneficial because you can send them products they care about and in their price range too.
Use your own name
“If your customer has worked with someone from the team specifically, you can send emails on their behalf,” says Ellen Hall, an email marketer at Britstudent.com and Writemyx.com.
Your customers will feel much more comfortable and it adds another level of personalization which makes it feel like you are a community that cares about the customers. This also gives you higher chances of conversion.
Use landing page personalization
Email marketing can go above and beyond what is already there. So, you can also personalize the landing pages you use because it can increase your chances of being successful in your marketing attempts and efforts. The landing page will look much better to your customer if it’s personalized in any or all of the ways listed above.
The more information you have about your subscribers, the easier for you it will be to gain a successful conversion. Ask the right question from the start and ensure that your database has all the right information about your customers. Hopefully, these tips will help you achieve what you want.
Michael Dehoyos is a content marketer and editor at Phd Kingdom and Academic brits. He assists companies in their marketing strategy concepts and contributes to numerous sites and publications. Also, he is a writer at Origin Writings.
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