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Email Colors

How the Right Colors can Boost Emails

Have you ever purchased something just because of its great color? Or have you been repelled by a certain color and haven’t bought a product? If so, then you understand the power of colors. As in real life, colors are pretty influential in email marketing too. They can create the desired mood, spark interest, and more importantly drive readers to take action. Hence, here are some guidelines that will help you choose the right colors …

February 20, 2019
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emails for lead gen


We’ve gone a long way, in terms of technology. We’ve seen more progress in the last 5 years than we have in the 20 years before that. What a time to be alive! Oddly enough, the most popular medium for lead acquisition is a technology that has started way back in the nineties — the email. Moreover, generating leads via email isn’t just popular, it’s as popular as it ever was in marketing circles. This …

January 22, 2019
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Content Marketing Strategies for 2019

9 Content Marketing Strategies You Need For Your Business

In today’s topic around content marketing strategies, it refers to the writing part on your business website, and it involves creating new content and maintaining the old one. To be more precise it implies developing, researching, writing, and promoting content. Communicating the right message creates a strong relationship with your customers which leads to higher profit. Therefore, follow these content strategies to ensure your business growth. Top Content Marketing Strategies for 2019 Identify your goals …

December 27, 2018
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Data Hygiene

Prioritizing Data Hygiene In Your Business

We often talk about the value of high-quality, clean data. But sometimes numbers speak more than words, which is why the researchers at The Data Warehousing Institute decided to get to the bottom of this data hygiene problem and just how much it’s costing businesses. The result was more than even we expected. The study shows that businesses are losing around $600 billion annually thanks to poor data hygiene. But how are businesses losing so …

December 18, 2018
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best email verification service

Best Email Verification Service of The Year

2018 has created an increase in demand for better quality data. More marketers are feeling the burn from outdated contact information. Email marketing has become more difficult with because of increased sensitivity in spam filters. Plus, after the GDPR (General Data Protection Regulation) changes that went into effect earlier this year, businesses have taken additional steps toward improving data quality. Companies are now more likely to spend an extra cent on each email address they …

November 26, 2018
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How to Prevent an Email Bounce Back Immediately

We all know what email bounce backs are, but understanding why they occur and how to prevent them is essential for any email marketer. Bouncebacks are generally categorized as either “hard,” indicating a permanent delivery failure, or “soft,” which denotes a temporary delivery issue that will be alerted to the sender so it can be sent at a later date. Although they occur for various reasons, senders can drastically reduce their email bounce back rate with …

November 04, 2018
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free email marketing software

Free Email Marketing Software for 2018

Many small business owners have a lot of expenses, but one area where they can significantly save money is email marketing. That’s because there are many free options when you are starting up. Free, is always good. Below, we’re highlighting a few top known free email marketing software tools that can help you scale up your marketing strategy. We will be going over some of the pros and cons of each service so that you …

October 17, 2018
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Halloween email

5 Halloween Email Marketing Ideas for 2018

Guest Post from Serena Dorf October is in the vibe of Halloween. As soon as we get into this month, we start thinking about this holiday, which may be the most exciting one of the entire year. It makes us handle autumn better, to say the least. When people are so excited about something, it’s important to make it part of your marketing campaign. Restaurants, for example, use the Super Bowl as the perfect event …

October 16, 2018
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improve website reviews

4 Steps for Improving your Website Reviews Online

You’re upset.  Your website traffic is dissipating and your star rating is dropping.  You are anxious to make some positive changes, but you’re not sure where to start.  Those negative reviews are hanging over your head like a dark cloud. Here’s a little sunshine for you: you can fix this!  Your online reviews may feel completely out of your control–you can’t force customers to say nice things and you’re not going to stoop to buying …

October 02, 2018
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write email copy

How To Write Awesome Email Copy That Converts

Guest post by: Freddie Tubbs Copywriting is there to persuade people to act upon our call-to-action. Your emails are full of, what you believe is a very persuasive email copy. However, you are not noticing any improvements in your conversion rates. It seems as if you are not even sending the emails at all. This means that your email copy isn’t good enough. To make it better, take a look at these tips: Simplicity is …

September 25, 2018
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