I’m an experienced mailer, so monitoring my IP reputation is necessary. I have been blacklisted in the past, and it was a nightmare. Now that I have XVerify in place I get an email notification with all the details about the blacklist so I can start the removal process.
A typical blacklisting usually will last between 3-7 days; however, some are known to last up to 15 days. Many blacklists give you an opportunity to request for delisting rather than waiting X number of days for the auto-delisting process. When you have automatic monitoring in place for your mailing IPs you can get an instant email notification of which IP address is having problems and this way you can pause your email campaigns going out from that specific IP address to avoid a delivery failure.
After using the blacklist checker you can identify which IP address is a problem for you, this way you can then request for delisting. Keep in mind, that if you do not remedy the situation which caused you to become blacklisted in the first place you will continue to become blacklisted. If you request too many de-listings from the same IP address, it is possible for you to become permanently listed and they will deny your request for any more de-listings. Check out our blog post on how to get removed from a blacklist