Guest post by: Freddie Tubbs
Copywriting is there to persuade people to act upon our call-to-action. Your emails are full of, what you believe is a very persuasive email copy. However, you are not noticing any improvements in your conversion rates. It seems as if you are not even sending the emails at all.
This means that your email copy isn’t good enough. To make it better, take a look at these tips:
Simplicity is the key
Cluttering your email copy is a mistake. Your message should be concise, brief and simple – no jargon, flowery prose or technical words.
The sentences should be easy to understand and read – every word needs to serve a purpose.
Each email should have a single focus – for instance, if your goal is to sell your book, don’t try to get your recipients to buy your merchandise, buy another book or anything else. Focus on a single point and work towards the recipient’s action.
Focus on the audience
Do the thorough research of your target market to figure out the best way to approach them. Some target audiences prefer a casual tone of voice while some like formal better.
Make it consistent with your brand and appealing to your audience.
What’s in it for me?
In truth, your recipient doesn’t care about the features of your product – its specifications are meaningless unless they have a use in real life. More importantly, their life.
So instead of boring your users with features, talk about how those features improve and affect their lives. You need to find the specific issue that these users have and show them how, with your product or service, they could solve it.
Use email copywriting and editing tools
Every email needs to be edited and rewritten several times before it can be sent. This way you avoid making grammar mistakes, spelling mistakes, mistakes in style or sentence structure and so on. Because this part of the job can be tedious, copywriters often recommend using the following tools:
Stateofwriting.com and Viawriting.com – Creating great email copy is a science and an art. You need good copywriting and these sites provide the best tips and guides.
Ukwritings – Editing solves a lot of issues in an email but it does take a while to do it. Use this tool to fix any issues.
Mywritingway and Boomessays – Subject lines that truly grab attention are hard to create but you can do so easily with these tools.
Essayroo and Academ advisor – it’s always a good idea to run your email through a grammar checker once you are done writing. Here are two that catch even the smallest mistakes.
Bigassignments – This tool was mentioned at Australianreviewer as one of the best online writing and proofreading tools that you can use in your email marketing campaigns.
Writingpopulist and Revieweal – As mentioned, good formatting is essential if you want your readers to read through your email. Use these two formatting tools.