It is strongly recommended that you avoid list buying. Many times when working with a list broker they do not invest in list cleaning solutions so the data becomes stale, and ends up in your hands, which will eventually do damage to your email reputation. If you are thinking about getting a list, please think again. If you already completed your purchase, you are not too late to protect yourself.
Aged data can lead to a high number of invalid email addresses.
They may have in fact been real accounts six months ago, but maybe the users have closed the account or let the account go dormant. This is going to certainly amount to a high number of hard bounces, which will directly affect your mailing IP’s SenderScore. Additionally, accounts that go unused can be converted into spam traps, keep mailing to a spam trap and you will certainly have to throw away that mailing IP and start from scratch.
Additionally, accounts that go unused can be converted into spam traps, keep mailing to a spam trap and you will certainly have to throw away that mailing IP and start from scratch.
Let’s say you decide to move forward and clean your list through tools provided at XVerify, the tools for email verification will check each individual email address and be able to flag closed and inactive email addresses. XVerify also offers built in hygiene to detect and suppress against temporary email addresses, high risk accounts linked to fraud, and help flag spam complainers. You don’t want