What Could Be Wrong With Your List?

Dec 23 2014


It is strongly recommended that you avoid list buying. Many times when working with a list broker they do not invest in list cleaning solutions so the data becomes stale, and ends up in your hands, which will eventually do damage to your email reputation. If you are thinking about getting a list, please think again. If you already completed your purchase, you are not too late to protect yourself.
Aged data can lead to a high number of invalid email addresses.

They may have in fact been real accounts six months ago, but maybe the users have closed the account or let the account go dormant. This is going to certainly amount to a high number of hard bounces, which will directly affect your mailing IP’s SenderScore. Additionally, accounts that go unused can be converted into spam traps, keep mailing to a spam trap and you will certainly have to throw away that mailing IP and start from scratch.

Additionally, accounts that go unused can be converted into spam traps, keep mailing to a spam trap and you will certainly have to throw away that mailing IP and start from scratch.

Let’s say you decide to move forward and clean your list through tools provided at XVerify, the tools for email verification will check each individual email address and be able to flag closed and inactive email addresses. XVerify also offers built in hygiene to detect and suppress against temporary email addresses, high risk accounts linked to fraud, and help flag spam complainers. You don’t want

Even after completing all that list cleaning you are still not 100% safe when getting the data through a broker because the end users will not recognize who you are when you start mailing to them. This is likely to cause you to generate a high spam complaint rate which might get you completely blocked from ISPs. Plus, you may be breaking the guidelines that you have with your ESP as most email platforms have a no spam clause and usually specifically ask you not to mail to rented, purchased, or third party lists.

Do not do damage to your reputation by being hasty with your data acquisition practices. It is not worth it in the end and you will not have any stability in the emailing world. Follow best practices and make sure that you are collecting data through your own opt-in forms as these are the users who you will get the best results from when mailing. Also if you have your own landing pages keep in mind you can use verification and hygiene tools like XVerify because it is designed for real time lead capture to make sure your database stays clean.

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