“If you can make a woman laugh, you can make her do anything.”
This quote by Marilyn Monroe reflects a bit of truth even for your email subscribers. According to a study by MarketingSherpa, 17% customers unsubscribe from boring and uninteresting emails. You can use humor to make it more engaging for the readers and get an edge over the competitors. Same makes sense for emotions too. By tapping on the emotional instinct of the reader, you can enhance the open rate as well as build loyalty. A tinge of humor and emotions would make the emails memorable and create a stronger rapport with the prospects.
Let’s understand how to instill these elements in your email marketing strategy with the help of some examples.
We shall start with HUMOR.