As you start in on your email marketing campaign, it’s important to stay informed. Knowledge is power in this game, and with email marketing, there is a lot of knowledge out there for you to use. From tools to insightful articles, the internet is full of useful tools and tricks to help you dominate your email campaign. But sorting through all of those resources takes time and energy, two things most marketers don’t have an excess of. That’s why we’ve done the heavy lifting for you. Here, we’ve compiled our top ten favorite articles to start off your marketing campaign and then paired it with our ten favorite tools for a total of 20 easy to reference resources for all your email marketing needs.
Mail Chimp is a great tool to help you get your email campaign started. From design tools to automation to easy to view statistics, this tool is the best place to dive into email marketing. With their easy to use interface and beautiful designs, MailChimp is our go to for email platforms.
Protecting your data should be one of your biggest concerns when it comes to your email campaign. One dangerous email can spin your campaign out of control before it even has a chance to get off the ground. Real time data analysis and bulk upload options make XVerify versatile in their data protection.
Having a grasp of SEO is necessary if you want your site to succeed. This plug-in makes your life easier. For those of us that don’t have a dedicated SEO team, Yoast does some of the basic heavy lifting when it comes to getting your blogs to rank. When your blogs rank, your subscriptions go up, making this tool incredibly useful.
Content with visuals regularly get more shares and engagement than those without. But, creating visuals takes time, money and usually a skilled graphic designer. Canva takes the pain out of graphics. With plenty of design options and the ability to customize size, anyone can be a graphic designer!
Users input is going to help make your campaign successful. But, you have to make sure your questionnaires remain appealing and on brand for your company. That’s where Jotform comes in handy. Customize forms for your website or email campaign with their easy to use interface, and stay up to date with all your user’s wants and needs.
It’s important to make sure your email looks good, no matter the interface. Litmus lets you view your emails across a variety of email platforms. From phones to different ESPs, you can get a peak behind the curtain and make sure your users are having the best experience possible with your email.
If you’ve dug into email marketing research at all, you’ve heard of Return Path. Return Path is the master of all things email, but most importantly they have insight into your sender score. Your sender score, similar to your credit score, ranks your domain based off a variety of factors. A good sender score is your key into the user’s inbox. Without it, you’ll end up in the spam folder, or worse on a blacklist.
The main goal of email marketing is to bring in sales, which means you need a better way of controlling your sales team needs a great way to control their sales process. HubSpot CRM is a simple way to get every portion of the sales funnel in one place. Track leads, sales and all communication in their visually appealing, easy to follow lay out.
Putting out consistent, high-quality content is a large portion of your marketing campaign, but keeping all that content organized and efficiently created isn’t easy. GatherContent is going to save you. Organize and track all content creation across your teams. Organize every aspect of your content creation process with ease.
Your landing page is the first impression your user has of your site. Imagine sending out a beautiful email campaign that redirects to a landing page that is less than thrilling. That type of flop could lose you users, sales and drain your marketing dollars. Unbounce solves this problem by helping you develop well designed, intriguing landing pages that will get users clicking.
Now that you have your tools in place, it’s time to educate yourself! Here are ten awesome, easy to read articles to get your email marketing campaign off on the right foot.
This article is a quick play by play of the numbers you should be paying attention to throughout your email marketing campaign. A successful email marketing campaign relys on paying close attention to different trends. Starting with these 8 metrics, it becomes much simpler to understand what is and isn’t working in your campaign and adjust accordingly.
Newsletters are tried and true marketing tools that are proven to build a relationship with your users. But putting together an effective newsletter is much easier said than done. This helpful article takes you through the newsletter creation process. From content to design, this step by step process is the simplest way to create your most influential portion of your marketing campaign.
Content isn’t easy. Email content is even more difficult. Finding the balance between sales, information and entertainment is no simple feat. That’s why this article is so helpful. With three simple tips, you learn how to combine information with entertainment to draw your readers in and get them clicking.
Your blog is going to be a big pull to your email campaign. Increased subscribers on your blog means increased subscribers to your email list. So it makes sense that you would invest money and time into optimizing your blog. This article teaches you how to make your blog appealing to users and how to draw in subscribers from all over the web.
The unsubscribe is a dreaded moment in any email campaign. But, it doesn’t necessarily have to be an end all. Finding a way to make the unsubscribe process entertaining could actually save an unsubscribe. This article helps you handle an unsubscribe with grace, and a little humor. When a user is left with a good impression, they’re more likely to resubcribe or at the very least continue to use your site.
When it comes to email campaigns, segmenting is key to the success of a campaign. But, segmenting out a list without a big marketing department and analysts on your side can feel over whelming. This article gives you five simple segmenting strategies that can be applied to almost any email list. They’re simple, fast and they work!
Today’s marketing is based on brand perception. You want to create a distinct voice for your brand that the user can connect with and that sets you apart in the world. Consumers are constantly bombarded with information, your job is to make yours stand out from the blur. This article will help you do just that.
The dreaded email subject line. Arguably the most important piece of content on your email. If you fail to grab the readers attention with your subject line, the email is as good as garbage. That’s why this article is so important. It teaches you how to write subject lines that will get users clicking. Don’t waste marketing dollars, and put this article at the top of your to read list.
Like I’ve said, a good email campaign is based off great research. Running tests to see what works and what doesn’t is an integral part of your email strategy. Learn how to run a successful A/B test and how to use the information that test has taught you, with this article.
An email campaign is nothing without a strong subscriber list. But how do you build out your subscriber list? Especially if you’re starting from scratch? That’s where this article comes in handy. These basic subscription tips help you learn how to gather a solid list of users on all types of social media and digital marketing outlets.