As you’ve heard before, “Keep your friends close and your enemies closer.” I don’t know about you, but this topic is already making me feel like a ninja. Don’t worry there is nothing unhealthy about keeping a close watch on your competition. It’s something successful businesses have done for years to stay ahead of the curve. Are you ready to spy on your competitors?
Benefits of monitoring your competition’s emails.
Learning from their mistakes. One of the most important takeaways is finding their failures. Have you ever received an email from a business with a broken link? It’s super frustrating! It can also be embarrassing when these kinds of mistakes occur. Find the flaws in someone else’s email marketing campaign so that you can make sure your own don’t face the same issues.
Learning from their success. What’s new that they are doing? What could you implement? Is the competitor’s email blast more entertaining? Think outside the box how you can apply concepts of what worked for them to your own business. You can pull ideas from companies that are not even directly related.
Perhaps you have a goal of increasing your email click-through rate. You may not know the stats of your competitor, but you should have a good idea of who is doing a significant amount more business than you. Follow their emails, check out the kinds of colors they are using, the placement of the call to action. How many links they are using. These are all things that you can learn from and apply to your own emails.
What’s the best way to spy on your competitors?