Guest post by AeroLeads
Constantly losing website traffic and visitors can worry an entrepreneur like nothing else. Because if people are not even coming to your website in the first place then how will you persuade them into buying your product or avail themselves of your services?
Analyse what is causing this decrease in your traffic. Have you checked your email marketing analytics? What about your social media and content strategy? No matter what you do, lost website traffic still burdens your business?
Well, it seems you are stuck in a cul-de-sac. But don’t panic. Don’t forget that Google updates its algorithms between 500 and 600 times a year – and that doesn’t even cover the major updates.
So, after hours and hours of worrying, here’s some good news for you … you don’t need to toil or be an expert to revive your lost traffic. This article will walk you through the whole procedure, but first things first…
What are the possible reasons that might have led to lost website traffic and visitors?
First and foremost, analyze and discern how big of a drop it is. The size of the drop might give you an idea of what led to this drop. Here are some of the issues that might be affecting your recent traffic drop:
Maybe it is just a seasonal lull so there’s nothing to worry about.
Sometimes such problems occur when you update your website.
Were there any server downtime issues, network problems or any power failure?
Probably Google has recently updated its algorithm and this drop is temporary.
Here are some steps you can take to revive your lost traffic and visitors:
1. Have You Checked Your Tracking Code?
If you have recently tampered with your website then there are some chances that you have tweaked some important code. Or probably you have accidentally deleted your tracking code.
Don’t think that just because you are using marketing automation tools or Google Analytics you are free from this problem. Always double check to make sure that you are receiving accurate performance data from your entire website.
It may sound obvious to you, but you will be surprised how often people tend to overlook this minuscule anomaly.
2. Are You Getting Too Many Toxic Backlinks
You are continually making your website SEO friendly but something is still going wrong. Perhaps lost website traffic is a result of too many toxic links. And ever since the Penguin update, Google doesn’t spare such things, hence, a steady decline in your website’s traffic.
There are some shady referral links that you might not want your website to be associated with. You can easily look at your referral traffic in your Google analytics page or any other tool you are using.
Which Backlinks are Toxic?
The simplest way to discern whether a backlink is toxic or not is by finding out their origin.
Spam sites and sites that are solely created for link building.
Sites that are not indexed by Google.
If a site is inflicted by a virus or malware then it is a sure sign of toxic backlink.
Gambling and pornographic websites.
Now that you know where the things are going wrong, you should take immediate action to remove them.
Remove Toxic Backlinks to Remedy Lost Website Traffic :
Contact the Site Owner – One way is to simply contact the webmasters of these sites and request them to clear up the referral links.
- Disavow these links – Submit a disavow file to Google asking them to not take these links into consideration. However, by simply denying association you cannot get away with Google Penalty, you still have to remove each and every toxic backlink manually.
After The Removal Of Bad Links:
Now that you have cleaned up your website’s backlinks, you should again send a reconsideration request to Google. This way you can outline the steps that you took to rectify the issue and ensure that you will make sure to abide by best SEO practices in the future.
3. Write More Compelling Blog Headlines
Like a good trailer lures in the viewers to watch the movie, it’s the compelling blog headlines that will lure the readers to open up your content. And even Google will rank you better if you are writing catchy headlines.
Make sure that your headings should have the following things:
The right keywords.
- The right length and characters.
- Relevant to the content of the post.
- Compelling enough for people to click on them.
You can use tools like Yoast SEO to check whether your title is appropriate for SEO or not. And for keyword research, you can use Google Keyword Planner.
Use headline templates to offset lost website traffic:
How X can do X” (eg. “How Artificial Intelligence Can Transform Marketing Process”)
- “X ways to do Y” or something that starts with numbers (eg. “5 Tips For Writing Compelling Content” )
- “How to X” (eg. the heading of this article “How To Revive Your Lost Website Traffic And Visitors”)
4. Leverage Social Media To The Fullest
Social Media is the gateway to massive traffic – all you need to do is to ensure you are using the right channel as per your niche.
Here are some tricks and tactics that will help you throughout your social media marketing:
Optimise For Each Platform
The problem occurs when marketers mindlessly share content on social media without paying attention to how it will look to the viewer. Don’t commit this grave mistake of overlooking the fact that social media posts appear differently on a different platform. Therefore, optimize them according to a different platform. Don’t shy away from some research so that you can start generating huge shares, lives, and traffic.
The Pareto Principle
People don’t open their social media accounts to be inundated by a barrage of ads. If your content is 80 percent ads and 20 percent organic, then I’m sorry to say, you are turning your customers away. Instead, go by the rigid Pareto Rule, also known as the 80/20 rule. This means, your content should be 80 percent organic, relevant and productive whereas 20 percent promotional.
Furthermore, avoid being spammy. I have seen a lot of people re-posting their content again and again because it didn’t get enough response the first time. But what makes you think that doing this will result in better response? If anything, people might end up unfollowing you.
Be Clear About The Frequency Of Your Posts
You should have a clear schedule which tells your audience when to expect your posts. This schedule keeps you organized and avoids too much sharing as well as too-less sharing.
Integrate Social Media Channels With Your Website
You can integrate your social media channels by providing easy social sharing buttons. As an added bonus – when your audience shares your content on their website, you get exposure from their audience as well.
Use Right Social Media Channel
Before posting your content on every social media channel you can get your hands on, ask yourself – “Where are my customers?” And “What channels are my competitors using?” Do some research and document these trends. Now that you know where your target audience is and what platforms your competitors are leveraging, forsake all other channels and invest your time, energy and money in those channels only.