How to Prepare Your Database for Holiday Marketing

Nov 05 2019

Xverify holiday email postal verification


The most wonderful time of the year is upon us, and before you dive too deep into the family dinners and distracting gifts, there’s plenty to prepare when it comes to your brand’s holiday marketing campaigns. The starting point for any brand, though, should be an in-depth look at your database. Is it really ready to perform this season? Are the addresses valid? Here are 2 services to consider when preparing for holiday marketing.


Services that optimize your database for holiday email campaigns


Email Verification

You’ve put so much time and effort into planning your holiday email campaign: the design, the messaging, the link strategy, and the offers, to boot! But when your deliverability has issues and you’re not reaching the inbox, things can get pretty stressful. It’s not uncommon to see deliverability issues when people enter fake email addresses in hopes of getting those awesome holiday offers, but luckily for you, there are ways to mitigate these deliverability issues! By investing in Xverify’s Email Verification service, you can:


•Improve deliverability

•Reduce spam complaints and bounce rates

•Ensure you’re sending to real people at real email addresses


A great holiday email campaign begins and ends with a database of verified, real email addresses. So why send to a database filled with email addresses you aren’t 100% positive will work?

Address Verification

Email campaigns aren’t the only way to get in front of customers during the holiday season. As cross-channel marketing popularity continues to grow, ensuring you have the right postal address for a contact is just as critical as having a valid email address. What can you do with direct mail marketing this season?:


• Send a coupon to a new customer

• Deliver a short featured product catalog based off of a previous purchase

• Send a personalized offer to a loyal customer


There are plenty of ways to use direct mail to your advantage this season with holiday marketing, but your direct mail campaign is only as strong as your contact database and its postal address accuracy. That’s where Address Verification comes into play. With 20% of postal addresses containing errors, from wrong street numbers to erroneous zip codes, the Xverify Address Verification tool plugs into your form to correct addresses in real time, saving you the time and effort later correcting addresses and preventing offers from going unfulfilled.


Rather than sit by the fireside and wonder why your marketing campaigns aren’t performing, do what you can to prepare and make sure your contact database is filled with verified real, usable email and postal addresses. This will improve your cross-channel campaign results and help ensure your offers meet the right people in the right place at the right time. Want to start your holiday season database prep today? Let us know!

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