Are you one of those marketers who has a monster size list? Then it could be the perfect time to do an email clean up. Having one big list can create a world of complications. Plus, you know sending one mass email campaign never gets as many opens and clicks because they are not very personalized. When you downsize your email list, don’t think of it as eliminating the number of subscribers. Think of downsizing as sending to quality over quantity.
See my article on benefits of downsizing your email list.
What does cleaning up your list mean?
Performing an email clean up means you eliminate email addresses that are inactive on your list. This could mean email addresses that are hard bouncing, email addresses that are not engaging, and email addresses that are hazardous to continue to send to. After you clean up your email list you can expect a smaller amount of subscribers, but the results will equal much more engagement. More engagement is likely to lead to more sales so this is definitely what you want more of.
If using our tools at XVerify here is what we do.
-Identify email addresses which do not exist
-Identify email addresses which are no longer in use
-Identify email addresses which are known spam complainers
-Identify email addresses that are temporary/fraud
-Identify email addresses belonging to known litigators
-Correct email addresses with domain name typos