Blog Posts

Using Humor and Emotions in Email Marketing

“If you can make a woman laugh, you can make her do anything.” This quote by Marilyn Monroe reflects a bit of truth even for your email subscribers. According to a study by MarketingSherpa, 17% customers unsubscribe from boring and uninteresting emails. You can use humor to make it more engaging for the readers and get an edge over the competitors. Same makes sense for emotions too. By tapping on the emotional instinct of the …

May 30, 2019
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email CTA writing

7 Essential Email CTA Writing Techniques

So, you’ve been throwing out different emails for your products and services, but no one’s clicking your CTA. Right? Fret no more because we have the perfect tips that will help alleviate your problem. Here are 7 essential email CTA writing techniques you can use to increase your click-through rate and ultimately, your conversion rate. 1. Above the fold is the place A normal person will read your email for an average of 20-25 seconds …

May 27, 2019
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Social Media Engagement

8 Social Media Engagement Hacks to Boost Your Business

Social media have been designed as the means of communication between friends and families, but marketers quickly realized their potential and started using Facebook and other platforms as the way to promote businesses. It’s not a surprise given the fact that over three billion social media users are active on a daily basis. As a marketer, you can reach out to almost half of the world’s population on social networks, so it is of utmost …

May 20, 2019
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target personas

How to Incorporate Target Personas in Your Email Marketing

When it comes to emailing your clients, one thing and one thing only is for certain: your clients probably don’t want to receive emails from you. Don’t get me wrong – there might be great value to your emails, and you may have a lot to offer by sending your emails to your clients, but that’s not really the point. The point is that people these days, including your clients, don’t have the time to …

May 13, 2019
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Increase Your Open Rates

9 Simple and Effective Tips to Increase Your Open Rate

It’s a jungle out there. Hundreds of emails arrive at your customer’s inbox weekly, a big amount of them ending in trash or spam. Messages go unread, sales go unexploited and benefits go untapped. But not your emails. Your emails are among those that your subscribers are always excited to receive and always happy to open. Because you have the perfect recipe for creating email newsletters with high open rates no matter the occasion. Right? …

May 07, 2019
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Email Re-Engage

Make a Strong Comeback with an Email Re-Engagement Campaign

Each year, email marketers lose around 25% of their subscriber base to decay. Some people change their email addresses or abandon their accounts, while others simply abandon you. Despite being a constant source of frustration, there are many tactics email marketers can use to recapture and grow their audience. Start by launching an award-winning re-engagement campaign. No, this isn’t the old-school standard where you send an email to everyone on your list asking if they …

April 29, 2019
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email marketing strategy

7 Hints It’s Time to Revamp Your Email Marketing Strategy

7 Hints It’s Time to Revamp Your Email Marketing Strategy Email campaigns represent the bridge between traditional and modern marketing. They contain the charm of old communication methods but also rely on advanced technology, which is exactly what makes this marketing feature so successful. Numerous studies already proved the power of email marketing, but we would like to mention only a few of those: There are almost four billion email users in the world today. …

April 16, 2019
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increase your visibility

5 Digital Marketing Tips that Will Increase Your Visibility

No matter how great your product or services are, they aren’t worth anything if people can’t see them. Visibility and marketing go hand in hand, as one depends on the other and vice-versa. You wouldn’t believe how many bloggers and digital marketers post excellent content, but without anyone to see.

April 11, 2019
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Reasons Why People Unsubscribe From Your Newsletter

Among various things, two frustrate everyone who ever dealt with writing a newsletter: How to create a 5-word subject line. What to write so that users actually read your email. Upon first thought, this may sound easy, but it’s not. Because you’re writing for the people, the individual can decide whether it’s worth reading or it’s better to save time and hit the exit button. The question is, what drives the readers actually to click …

April 01, 2019
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Email Marketing Mistakes

5 Most Common Email Marketing Mistakes to Avoid

A lot of businesses make use of email marketing as a tool to convert their audience into paying customers, while also ensuring they maintain a presence and build relationships with existing customers. For almost 60% B2B marketers, email marketing strategy is vital for revenue generation. In the world of social media, emails still hold that much of importance.   To some, email marketing is a second thought and doesn’t get the deserved time and energy …

March 25, 2019
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