Blog Posts

white page for marketing

Why Should White Papers Be Part of Your Marketing Strategy

Why should white papers be part of your marketing and sales strategies? Remember those successful outbound marketing campaigns such as Marlboro’s cowboy or De Beer’s famous slogan “A Diamond is Forever”? Well just as with technology, literature, politics and pretty much everything created by human beings, business techniques are changing rapidly. Sure, outbound marketing still plays a key role in most companies, however, it is inbound marketing that is gaining the attention of most marketers …

May 01, 2017
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avoid spam filters

Why You’re in the Spam Folder

There you are, selling a legitimate product or service – a quite impressive offer, actually – and that guy in Topeka just marked your email as spam, which is the ISP’s way of letting email users file a formal complaint. But wait, you’re not selling Canadian prescription drugs wrapped in fake Rolexes imported into the U.S. by Russian brides acting on behalf of South African barristers who represent Nigerian princes. It’s not spam. So, how …

April 24, 2017
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b2b email marketing strategies

The Difference Between B2C and B2B Email Marketing

Achieving high rates of deliverability is difficult. Whether your business is B2B or B2C, email marketing is never easy. When you create an email campaign, there are a lot of factors that have to be considered. However, getting successful rates of inbox deliverability with B2B email marketing is a little more challenging. Corporate email servers are set up differently than common domains, making them more difficult to understand. Many email servers are configured as ‘catch-all’. …

April 18, 2017
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save your sender reputation

Complainers Could Save Your Sender Reputation

It’s easy to believe that you can treat all users the same, with blanket campaigns sent to your whole list, but this could be a detrimental mistake. Though no one expects you to hand craft each individual email to each person on your email list, segmenting out certain groups can help ensure that your sender reputation is at tip top shape. One of the most important groups you can segment out is something we call …

April 10, 2017
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Newsletters for User Engagament

8 Tips to Utilize Your Newsletter for User Engagement

When you think of a newsletter, words like “boring” and “flat” might come to mind, but if used effectively, a newsletter can be an exciting and diverse piece of marketing to increase user engagement and reach your consumers on a personal level. A study done by Forrester’s indicates that one in five US consumers read every email in their inbox before deleting them. In the world of Instagram, Twitter, Facebook, Pinterest and so much more, …

April 04, 2017
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what is a valid email

What is a Valid Email Address?

As an email marketer you collect email addresses on a regular basis, but what is a valid email address? I’m not just talking about doing a syntax check to make sure the email address is formatted correctly, but a way to actually identify that the email account is real. A valid email address is a deliverable email account. One that truly exists and does not hard bounce. So again, what is a valid email address? …

March 10, 2017
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Instagram Marketing Methods

Instagram Marketing Tips That Produce Mega Engagement

Are you ready to take your social media marketing to the next level? Are you on Instagram, or are you not? If you think the Instagram community is just for millennial’s to post selfies with filters applied you are missing out on a huge business opportunity. So we put together a list of Instagram marketing tips to help you get unstuck. An image is worth a thousand words, and seeing something that is eye catching …

February 07, 2017
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6 Insane Digital Marketing Tools You Must Try

Digital Marketing Tools Are you a digital marketing rock star or a digital marketing wanna be? Either way here is a mash up of 6 mind-blowing digital marketing tools which will be a game changer for your business. The good news is that each of these tools we hand selected also has some free elements or free trials. This way you can test it out before you blow your money. 1. Ninja Outreach – So, …

February 03, 2017
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mailchimp email

Clean Email List: How To Validate Your Mailchimp List

Why you need a clean email list …   Email lists can get pretty ugly when they have been sitting around. Some clients have come to us to clean their list after the data has been sitting stagnant for 5 years. Our motto is “don’t wait, validate.” Old data is known to be full of high-risk accounts and produce high invalid results. This is why we always recommend that you clean up your data on …

January 26, 2017
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Why our Email Verification Tools Perform Better than the Other Guys

The ability to verify email addresses in real time is now in demand more than ever. So which solution should you turn to get the best job done? No one is going to tell you that their competitors are better than them, but we can tell you WHY our email verification tool is the best on the market. 1. Reputable Company We are a US based company that has been in business since 2011. Having a …

January 17, 2017
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