Blog Posts

Content Writing TIps

5 Tips for Writing Compelling Content

5 Tips for Writing Compelling Content (Even If You’re Not a Pro Writer) By Kathryn Aragon To connect with your audience, you need compelling content… That goes for emails, blog posts, videos, and social media, as well as any sales copy you add into the mix. But how do you ensure your content will capture people’s attention and get them engaged with your message? Here are 5 tips for doing just that. Make It Relevant …

July 23, 2018
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Affiliate Summit East

Affiliate Summit East 2018: Keeping with Tradition

Xverify at Affiliate Summit East 2018: Keeping with Tradition Since 2012, when Xverify was a nascent data verification service in the rapidly growing SaaS market, one thing has remained constant every year: attending Affiliate Summit, the bi-annual event that brings together high-level decision makers across the performance marketing industry. Co-founded in 2003 by Shawn Collins and Missy Ward as an educational and networking event for affiliate marketers, it now connects online publishers, bloggers, media owners, …

July 19, 2018
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Why You Shouldn't send email

Why You Shouldn’t Send to Every Email You Collect

When collecting data from web forms, junk inputs are inevitable. This is why you shouldn’t send email to every address you collect. While the majority of an audience will use your forms as intended, a certain portion will do everything they can to avoid giving up anything in exchange for your content. Junk inputs come in several varieties.  False or mistyped information is the most common problem. These form completions come through with email addresses …

July 12, 2018
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How to Gain Website Leads by Exciting the User

Have you checked your websites bounce rate lately? This is information you can find inside your Google Analytics. Basically, a bounce rate is a way to measure how well your site is holding a visitor’s attention.  Remember your visitors have a short attention span so you want to captivate them from the moment they land on your site. So, what should your bounce rate be? Well, there is not a clearly defined benchmark for it. …

July 09, 2018
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Sales Process with CRM

Putting the Fun in Funnel: Learning to Enjoy the Sales Process

Finding prospects, turning them into leads and guiding them through your sales funnel so they become your customers is a tough job. There are too many tasks involved that your sales team has to execute in order for them to close a sale. At times, this can become exhausting and seem like a never-ending job. However, it doesn’t have to be! Today, we’re going to show you how you can ‘gamify’ your sales process so …

June 18, 2018
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Protect Brand Reputation

3 Ways to Protect Your Brand Reputation in the Inbox

Even the least experienced marketers can tell you just how powerful a tool email is for a company’s marketing efforts. With email, marketers get a direct link to their audience, an effective tool for engagement, and an ROI unparalleled by any other communication channel. Of course, with great email power comes great email responsibility. When you have an easy way to contact your audience at any time, it can be just as easy to send …

June 12, 2018
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Spy On Competitors

How to Spy on your Competitors Emails

As you’ve heard before, “Keep your friends close and your enemies closer.” I don’t know about you, but this topic is already making me feel like a ninja. Don’t worry there is nothing unhealthy about keeping a close watch on your competition. It’s something successful businesses have done for years to stay ahead of the curve. Are you ready to spy on your competitors?  Benefits of monitoring your competition’s emails. Learning from their mistakes. One …

June 06, 2018
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welcome email

The Importance of a Strong Welcome Email

The Importance of a Strong Welcome Email You never get a second chance at a first impression. While the statement rings true for interactions in the real world too, it’s especially relevant in your email program. That first impression can be the difference between creating a lasting email relationship with your subscribers and causing those subscribers to race for your “unsubscribe” link. For many email programs, the welcome email is responsible for making the first …

May 09, 2018
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dynamic content

Dynamic Content Best Practices and Methods

You’ve got an eagle eye on email marketing KPIs: your delivery rate, your open rate, and your engagement rate. But you, like many advanced email marketers, could be missing most important KPI: heart rate. In other words, does your content resonate with your audience in a way that engages them for more than a momentary click? Does your content and your marketing strategy and cadence create a sense of urgency and connection to your product or service that …

May 03, 2018
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email timing for deliverability

3 Ways Better Email Timing Can Boost Deliverability

Email timing can have a massive impact on an email programs success. While gaining inbox placement is becoming increasingly difficult, there’s an opportunity for marketers who are willing to learn and implement new strategies to better serve customers needs. In this post, we’ll explore three ways marketers can use timing to their advantage to get better inbox placement and better results from their email marketing efforts. When: Optimize Your Delivery with Email Timing Emails are …

April 26, 2018
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