Blog Posts

target personas

How to Incorporate Target Personas in Your Email Marketing

When it comes to emailing your clients, one thing and one thing only is for certain: your clients probably don’t want to receive emails from you. Don’t get me wrong – there might be great value to your emails, and you may have a lot to offer by sending your emails to your clients, but that’s not really the point. The point is that people these days, including your clients, don’t have the time to …

May 13, 2019
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Increase Your Open Rates

9 Simple and Effective Tips to Increase Your Open Rate

It’s a jungle out there. Hundreds of emails arrive at your customer’s inbox weekly, a big amount of them ending in trash or spam. Messages go unread, sales go unexploited and benefits go untapped. But not your emails. Your emails are among those that your subscribers are always excited to receive and always happy to open. Because you have the perfect recipe for creating email newsletters with high open rates no matter the occasion. Right? …

May 07, 2019
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Email Re-Engage

Make a Strong Comeback with an Email Re-Engagement Campaign

Each year, email marketers lose around 25% of their subscriber base to decay. Some people change their email addresses or abandon their accounts, while others simply abandon you. Despite being a constant source of frustration, there are many tactics email marketers can use to recapture and grow their audience. Start by launching an award-winning re-engagement campaign. No, this isn’t the old-school standard where you send an email to everyone on your list asking if they …

April 29, 2019
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email marketing strategy

7 Hints It’s Time to Revamp Your Email Marketing Strategy

7 Hints It’s Time to Revamp Your Email Marketing Strategy Email campaigns represent the bridge between traditional and modern marketing. They contain the charm of old communication methods but also rely on advanced technology, which is exactly what makes this marketing feature so successful. Numerous studies already proved the power of email marketing, but we would like to mention only a few of those: There are almost four billion email users in the world today. …

April 16, 2019
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increase your visibility

5 Digital Marketing Tips that Will Increase Your Visibility

No matter how great your product or services are, they aren’t worth anything if people can’t see them. Visibility and marketing go hand in hand, as one depends on the other and vice-versa. You wouldn’t believe how many bloggers and digital marketers post excellent content, but without anyone to see.

April 11, 2019
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Reasons Why People Unsubscribe From Your Newsletter

Among various things, two frustrate everyone who ever dealt with writing a newsletter: How to create a 5-word subject line. What to write so that users actually read your email. Upon first thought, this may sound easy, but it’s not. Because you’re writing for the people, the individual can decide whether it’s worth reading or it’s better to save time and hit the exit button. The question is, what drives the readers actually to click …

April 01, 2019
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Email Marketing Mistakes

5 Most Common Email Marketing Mistakes to Avoid

A lot of businesses make use of email marketing as a tool to convert their audience into paying customers, while also ensuring they maintain a presence and build relationships with existing customers. For almost 60% B2B marketers, email marketing strategy is vital for revenue generation. In the world of social media, emails still hold that much of importance.   To some, email marketing is a second thought and doesn’t get the deserved time and energy …

March 25, 2019
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7 Cold Email Tips That Will Increase Response Rates

A well-crafted cold email is one of the most powerful weapons a marketer should have in his or her arsenal. Cold emails are all about getting responses from your prospects and turning them into clients. If you aren’t satisfied with the response rate for your current cold email campaign then here are 7 cold email tips that will definitely increase your response rate. 1. Get to the point quickly In the age of the internet, …

March 18, 2019
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European Email Verification

Xverify targets European Email Verification Market

Xverify targets European Email Verification market with local data processing, Dublin office DUBLIN — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. Xverify is an leader in Email Verification services, and has verified more than 11 billion emails since 2011. All data submitted to Xverify for Email Verification by European-based …

March 11, 2019
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convert email subscribers into customers

How to Convert Email Subscribers into Customers

The end goal of email marketing is converting your email subscribers into loyal customers. It all starts with building an email list that should lead to sales down the road. But let’s face it, most email marketers struggle with converting email subscribers into customers because they don’t have a follow-up plan to make things happen. In this post we are going to cover the basics of a good email subscription form and the steps you …

March 07, 2019
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