Blog Posts

How to Increase Email Capture with Lead Magnets- Guest Post

One of the most accessible ways for digital marketers to create more opportunities is through email lead capture. Email still remains king when it comes to marketing ROI and if it’s not a pillar of your digital marketing strategy, it needs to be. In this post, we take a look at lead magnets, the simplest way to convert your daily website traffic into qualified leads. A lead magnet, also called gated content, is generally a …

June 05, 2017
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5 Benefits of Email Address Verification

If you think email verification is a one trick pony, you are missing money making possibilities. We all know the importance of data validation, but email address verification can serve your marketing campaigns in more ways than simply verifying emails. When it comes to running a well-informed marketing campaign, your email verifier is one of your biggest assets. Here’s how: 1. Personalization: In today’s society, user’s want the buying experience to feel personal. You see …

May 29, 2017
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Guest Post: Email Deliverability- Better Than the Hottest Date

Sorry…I may have gotten carried away with the subject line, but you clicked on it for a reason.  As mailers, our world revolves around deliverability – it’s our high, our peak.  It affects our sleep, our peace of mind, our relationships and our bottom line.  I won’t even bother prioritizing the list above.  It’s all vital to our lives and sense of well being.  And let’s be real…the adrenaline rush we get from watching revenue …

May 22, 2017
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How to Build Your Do Not Email List

Every marketer fears making their company come off as annoying. People knowing your name doesn’t do you much good if that name is only associated with an eye roll. This can be an especially delicate balance for email marketers. Unlike call centers, email marketers don’t have a specific Do Not Email list. Though the Direct Marketing Association has created an Email Preference Service where users can opt out of solicited contact via email, few consumers …

May 15, 2017
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The Dos and Don’ts of Email Signature Best Practices

You painstakingly layout your email campaigns and marketing plans. You carefully select each article and image and place them just so, making sure the reader will be enthralled with it. But are you missing an opportunity to make an impact? The signature of your email is an often underutilized section of email, with big selling possibilities. Here are some dos and don’ts of email signature best practices to help you make the most of every …

May 08, 2017
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white page for marketing

Why Should White Papers Be Part of Your Marketing Strategy

Why should white papers be part of your marketing and sales strategies? Remember those successful outbound marketing campaigns such as Marlboro’s cowboy or De Beer’s famous slogan “A Diamond is Forever”? Well just as with technology, literature, politics and pretty much everything created by human beings, business techniques are changing rapidly. Sure, outbound marketing still plays a key role in most companies, however, it is inbound marketing that is gaining the attention of most marketers …

May 01, 2017
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avoid spam filters

Why You’re in the Spam Folder

There you are, selling a legitimate product or service – a quite impressive offer, actually – and that guy in Topeka just marked your email as spam, which is the ISP’s way of letting email users file a formal complaint. But wait, you’re not selling Canadian prescription drugs wrapped in fake Rolexes imported into the U.S. by Russian brides acting on behalf of South African barristers who represent Nigerian princes. It’s not spam. So, how …

April 24, 2017
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b2b email marketing strategies

The Difference Between B2C and B2B Email Marketing

Achieving high rates of deliverability is difficult. Whether your business is B2B or B2C, email marketing is never easy. When you create an email campaign, there are a lot of factors that have to be considered. However, getting successful rates of inbox deliverability with B2B email marketing is a little more challenging. Corporate email servers are set up differently than common domains, making them more difficult to understand. Many email servers are configured as ‘catch-all’. …

April 18, 2017
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save your sender reputation

Complainers Could Save Your Sender Reputation

It’s easy to believe that you can treat all users the same, with blanket campaigns sent to your whole list, but this could be a detrimental mistake. Though no one expects you to hand craft each individual email to each person on your email list, segmenting out certain groups can help ensure that your sender reputation is at tip top shape. One of the most important groups you can segment out is something we call …

April 10, 2017
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Newsletters for User Engagament

8 Tips to Utilize Your Newsletter for User Engagement

When you think of a newsletter, words like “boring” and “flat” might come to mind, but if used effectively, a newsletter can be an exciting and diverse piece of marketing to increase user engagement and reach your consumers on a personal level. A study done by Forrester’s indicates that one in five US consumers read every email in their inbox before deleting them. In the world of Instagram, Twitter, Facebook, Pinterest and so much more, …

April 04, 2017
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