Data Protection: A Guide to Email Security

Jul 17 2017

data-protection

You’ll hear us talk a lot about data here. You might even say it’s our favorite subject. But there’s a good reason for that. In the age of inbound marketing, data is your key to success. The more you know about your users, the more of an impact you can have with them. To make sure your marketing dollars are spent well, you have to protect your data so that your campaigns are user on valid, helpful data. Here is where we face the challenge of data protection.

Email is going to be one of the main sources of data gathering, so it’s important to make sure your email is properly protected. As a business, the steps you’ll take to protect your email are going to be different than the steps a consumer would take. Rather than focusing on the content coming into your inbox, your attention needs to go to who you’re sending your emails out to. It’s a confusing turn of thinking, but luckily, we’re here to make sure you know how to actively protect your data

1. Double Opt In

When a user tries to join your email list, provide them with a double opt in. A double opt in provides an extra layer of protection to gaining entry to your email list. As a user enters their email, they are immediately prompted to complete additional permissions. Whether this is a code sent to their cell phones or a capcha, it’s simply an additional step to ensure that the user is a real, human user and not a bot.

2. Email Verification

Before you send out a single email, you need to make sure your whole list is verified. This simple step will go a long way in your data protection. Email verification takes your list of emails, either through bulk upload or a real-time verifier, and ensure that they’re accurate emails attached to a person. Email verification ensures that your emails actually make it into your user’s inbox by reducing hard bounces and other dangerous behaviors that lower your sender score.

On top of that, however, it helps to protect your data by stopping spam emails from getting your content. If a spammer gets ahold of your email list, it could land you in hot water with email service providers and ruin the relationship between your business and your users. If you bypass this integral data protection policy, you run the risk of your whole email campaign sinking.

3. Password Security

Ensuring that your password is secure is a simple way to protect your email. This means that every person that has access to your domain keeps their password private and secure at all times. Ensuring that passwords are regularly changed and remain difficult to pass is another key aspect of your data protection plan. Make sure employees aren’t sharing their passwords or setting passwords that are easy to guess. If you use an email like sales@mystore.com, where multiple people have access to a large amount of emails, make sure that only necessary people have access to the account. It’s also important to make sure that passwords aren’t being shared via email.

4. Encrypted Sign Up Forms

A great way to protect your email list, and therefore your data, is by using encrypted forms on your site. Most bots have trouble reading CSS or JavaScript. By writing your form in either of these codes, you can trick bots. Use CSS or JavaScript to hide certain fields of the form or to hide the form all together. If a bot can’t see what they’re supposed to fill in, they have no way to submit their false email to your list, and just like that your data is more protected.

Having a data protection plan is necessary for your digital marketing success. Any of these steps will go a long way in your data protection, but using all of them will ensure the security of your site, your data and instill a sense of confidence in your users that you need.

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