It’s a jungle out there. Hundreds of emails arrive at your customer’s inbox weekly, a big amount of them ending in trash or spam.
Messages go unread, sales go unexploited and benefits go untapped.
But not your emails. Your emails are among those that your subscribers are always excited to receive and always happy to open.
Because you have the perfect recipe for creating email newsletters with high open rates no matter the occasion. Right? Right!
The Ingredients Of A Flawless Email Newsletter
1. Craft A Magnetic Subject Line
Sad but true. No matter how great your email might be, no one is going to know if you don’t get them to open it. So the first thing you should work on is your subject line.
There are only so many things you can try in order to grab your subscriber’s attention and make them open your email.
A great practice is to create a sense of urgency by using words like “only today” or “expires soon”, or arise curiosity with a witty, compelling question.
You could also aim at your customer’s FOMO (fear of missing out) by using lines like “the leash every dog owner loves” and also add an emoji to make your headline pop from the rest emails.
Last but not least, try to include a benefit your customers will be interested in and also keep it short and sweet.
2. Use A Personal Sender Name
It’s a fact. Recipients always check the sender. Why? Because they want to see a person’s name, not a company’s.
And it might sound like an old trick, but you know what? It works!
In fact, according to SuperOffice, “by using a specific personal name, rather than a general email address or company name, you can increase open rates by as much as 35%”.
So, create a sender name your customers will easily recognize, including your company name to give a friendlier tone and increase your chances of getting that email opened.
3. Segment Your List
I’m sure you know how there is no such thing as one-size-fits-all customer. All customers have different tastes and need and want to be treated differently.
So it goes without saying that if you create the same message for all your audiences, then your email marketing campaign’s success is doubtful.
The more relevant your email communication, the more chances you have in engaging with your target audience.
So if you’re looking to increase sales, enhance customer loyalty, improve sender reputation and reach new higher heights concerning your open rates, then list segmentation is one thing you should not skip.
4. Keep Your List Fresh
Segmenting your email list is not enough. It’s also super important to keep it clean and healthy.
Because if you don’t, you’re doing some serious damage to your email deliverability.
Separate the wheat from the chuff by reviewing your email list periodically, removing inactive subscribers and checking for spelling mistakes.
I know it’s a tough job, but trust me, you will be rewarded big time by the results.
Also, keeping your list fresh helps reduce your costs, since you stop paying for subscribers that don’t receive your emails.
5. Avoid Spam Filters
You may have taken all the above steps, but still, your email might end up in spam. I know you don’t deserve this, not after all this effort you put on your email campaign. So make sure you avoid spam filters.
To do this, make sure you don’t use all capitals and too many exclamation marks in your subject lines, as well as avoid using spammy words such as “sale” and free. Also, try to include only a limited number of links in your email to keep it safe.
Last but not least, using a personal sender name as I mentioned before is also one more thing that will keep you on the safe side.
Additionally, in order to avoid spam filters, you might want to consider using a professional email marketing software like Moosend or Mailchimp.
6. Use Odd Numbers
I know this might sound a bit…odd but it’s one truth we can’t ignore.
Because, according to studies, it seems that our brain can better absorb information grouped in odd numbers.
Plus, odd numbers are more believable and authentic than the even ones.
7. Know When To Send
Thursday is the best day to send an email, no one likes to check their inbox during the weekend and 10 a.m. is the perfect time to reach your customers. Or at least that’s what studies point out.
And since timing is a major factor in marketing, you should definitely do your research and also test your email campaigns by sending them out during different days and times of the week.
8. Pay Attention To Quality
You probably won’t like this, but you don’t get many chances to make a great first impression. You can even lose a customer just by the first email you will send them.
But, if they see an email they like and value. they will know what to expect and will keep opening and reading your emails forever and ever.
The only way to do this is to send them interesting and informative emails they want to read.
So don’t use up all your creativity on the subject line. High – quality emails are the way to
skyrocket your open rates.
By collecting various customer data you can easily find out what exactly works for your readers and create email campaigns that will gain you respect, build up loyalty and hit home every time they are delivered.
9. Make It Mobile Friendly
According to Hubspot, mobile opens account for 46 percent of all email opens. So, if your emails are not optimized for mobile, then you’re missing out a lot of opens.
And chances are if people don’t open your email on their mobile they won’t open it on their computer either.
So, enhance the reader experience by crafting a mobile responsive email with short subject lines and single-column templates to make sure they look good on your customer’s device.
Also, remember to keep your email width under 600 pixels, use small size fonts and display small images.
And The Secret Ingredient…
Test Your Email Campaigns
No matter how much you follow the rules, email marketing won’t stop changing and surprising you.
And the only thing you can do to stay on top of your game is to keep A/B testing your emails!
Send out different subject lines, different content, different images and CTA’s so you collect invaluable data on what your customers like and expect from you.
Just remember: when A/B testing your email marketing campaigns, make sure you only change one element at a time.
Otherwise, you won’t know which change did the trick!
Over To You
To sum up, a successful email newsletter campaign is not rocket science. It’s only a matter of paying close attention to every little detail in order to stand out from the crowd and win your subscriber’s hearts.
Focus on catchy headlines, quality content, make your emails mobile friendly and always keep in mind that all customers are different and want to be treated likewise.
Once you mix all the ingredients above together, you will have the formula for high open rates every single time.
And if you have a special tip for boosting your email open rates, we’d love to hear it!
Guest Author: Sophie Krokida is a Content Writer at Moosend. Her content marketing chest is full of tips and tricks to make your heart and business fly. She is obsessed with Pascal Case words and hates over-GIFed articles.