5 Benefits of Email Address Verification

May 29 2017

5 Ways Email

If you think email verification is a one trick pony, you are missing money making possibilities. We all know the importance of data validation, but email address verification can serve your marketing campaigns in more ways than simply verifying emails. When it comes to running a well-informed marketing campaign, your email verifier is one of your biggest assets. Here’s how:

1. Personalization:

In today’s society, user’s want the buying experience to feel personal. You see the need to personalize everywhere. From Coke’s with the drinkers name printed on the bottle to monogrammed bags, shirts, sheets, pencils and so much more.

Making the user feel included is even more important when it comes to email marketing. People are hyper aware of potential spam attacks via email. Why would they open a vague email with a title that doesn’t seem personal to them, and open themselves to potential spam attacks? They wouldn’t.

But with email address verification, you can get more personal with the user. When you use Xverify’s data append options, you can learn even more about the user like their name, age and location. Though all of these aspects can help a campaign (we’ll get into that later), simply starting an email and email title off with their name makes the user feel more comfortable opening it. This simple personalization takes your email from “Oh, another mass email?” to “Oh an email just for me?”

2. Segment Potentially Dangerous Emails:

Emails aren’t simply valid or invalid, good or bad. There’s some gray area there. There are a couple different types of users that fill in this gray area, but one of the largest groups we refer to as Complainers. Complainers are a group of users known for sending emails to spam folders. This is a BIG issue for your sender score.

Being sent to a spam folder tells email service providers, or ESPs, that your emails are low value to their users. That could potentially end you up on the list of email domains that automatically get rerouted directly to spam folders.

Obviously, this is a bad situation to be in. That’s why you can use email address verification to segment out these users to a separate list. Complainers can be used to benefit your business, but they have to be handled with care which is why identifying these users and putting them on a separate list is so important.

3. Bring in New Clients:

This is particularly effective if you use XVerify’s real-time email verification API. The API can be implemented on your site directly so that emails are corrected as the user types it in. There are plenty of benefits to having an email verification API, but one of the biggest is the ability to draw in new customers.

We’ve all seen websites that offer “20% off with email sign up”, but how can you confidently send out that coupon is you don’t know if the email is safe and verified. The answer? You can’t. That’s where a real-time email address verification comes in handy. By automatically verifying the user’s email, you can confidently and immediately send out the coupon.

Being able to offer these special deals makes users more willing to give you their email. Then, when your user actually receives your email, they feel even more confident with their subscription to your site. Having a user look forward to your emails is one of the best ways to ensure the success of an email campaign and your email address verification system can help you make sure that happens.

4. Build Your Campaign:

Knowing where to start your email campaign can be hard. How do you relate to the user? How do you pick a theme? Can you sell your product without being annoying? With email address verification, some of these questions can be answered. One of the most helpful aspects of XVerify’s email verification process is the information provided for each user.

From age and gender to income level and location, XVerify provides you with key details you can use to structure your marketing and email campaigns. Any of these details are key to dividing up your audience into groups. Segmenting an audience by location is one of the best places to start your segmenting process. Regardless of how you decide to segment your audience, having the data to thoughtfully make those decisions will have your campaign off on the right foot.

5. Increase Customer Engagement

Each of these aspects of your campaign help increase your deliverability and sender score. When those two numbers go up, so do your click rates. By using all the data provided by email address verification, you can begin a well-informed email campaign. This campaign will not only have more reach than an uninformed campaign, it will also draw the reader in.

By drawing in a user, you can increase clicks and crowd engagement to further benefit your project. The more data you have, the more personalized the user experience can be. This can help get a consumer invested in your brand, and in the age of personalization and organic marketing, a consumer’s emotional connection to your company can make or break your businesses’ future.

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