5 Tips for Writing Compelling Content (Even If You’re Not a Pro Writer)
To connect with your audience, you need compelling content…
That goes for emails, blog posts, videos, and social media, as well as any sales copy you add into the mix.
But how do you ensure your content will capture people’s attention and get them engaged with your message?
Here are 5 tips for doing just that.
Make It Relevant
If you want people to care about your message, you need to make it relevant to them. Your message should never be sent to someone with no interest in your topic at all.
Naturally, if your readers have subscribed to receive information about a particular topic, anything you write related to the topic is relevant.
But what if your brand includes different types of products related to different areas of interest?
If that’s you, you have two choices:
– Segment your messages, so people only receive information about topics they’ve shown interest in
-Find a point of intersection between your topic and a hot button all your readers are dealing with
This second approach is a great way to make semi-relevant topics very relevant.
Start your message with a problem or hot-button topic. Stir it up. Then once your reader is engaged, transition to your topic.
The transition should never be jarring or obvious. And it won’t be if there’s a strong connection between your reader’s hot button and your topic. Just be careful about straying too far off topic.
Make It Interesting
Before writing any piece of content, ask yourself, Why should my readers care? Why should they take time out of their busy days to read your content?
There needs to be some intrinsic value to reading your content — even if they never click through or take action. It should be interesting, entertaining, or informative. It should make your readers feel good about taking time to read it.
What do readers find interesting?
-Weird or surprising facts or statistics
-Trends that could impact their life
-Information they can chat about with their friends (especially if it makes them look smart)
Making content more interesting is similar to making it relevant. Start with something that captures your reader’s attention and draws them in.
Once you have them hooked, keep them riveted. Tell stories and useful information throughout your content so readers will read it to the end.
Give It A Point
Pointless communications are going to be seen as an interruption, a waste of time. No one has time to read something that doesn’t have a point.
Share information people need and want
Show them how to do something that will improve their lives
Suggest new products or services you think they’d be interested in
Give tips for doing something better, faster, or less expensively
Entertain them, make them smile (especially if that’s your brand promise)