5 Key Email Verification Facts

Nov 19 2019

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If you’re reading this blog, you’ve probably heard of email verification before. It’s widely known as a powerful method of reducing spam rates, minimizing bounce rates, and improving inbox deliverability. So you should probably be using email verification at your company, right?


The answer is, obviously, yes, but there are a few things you need to study up on before implementing an email verification service at your business. What exactly do you need to know, though? Keep reading as we discuss 5 key email verification facts you need to know before bringing it to your business.


1. Email Verification removes inactive emails from your database

A quick scan from an email verification service can dive into your contact list and flag emails that are most likely inactive. The more sophisticated the system, though, the more capabilities your email verification output. For example, a sophisticated verification service or tool will also help you determine if inactive email addresses are actually inactive or just not engaging with your messages. This helps your marketing team eliminate the truly inactive emails and consider ways to re-engage those customers who simply aren’t responding.

2. Email Verification corrects human data entry errors

We’re human, we all make mistakes, but when it comes to entering our email addresses into a form or at the store speaking with a cashier, we seem especially clumsy. It happens, but there are ways to reconcile this without damaging your company’s domain sender score. One of the best methods is using email verification to verify whether or not the email addresses are real, valid, and usable while also correcting misspelled email addresses. Pretty cool, right?

3. Email verification boosts campaign performance

Few things in life truly negatively affect an email marketer’s mood:

1. a full platform reboot that reorganizes your beloved dashboard.

2. a disagreement with the Sales team

3. a poorly performing email campaign.

Regarding the first two, there’s not much Xverify can do for you, but if you’re experiencing lackluster results for your email campaigns, don’t fret too much! Check out your mailing list – are the emails verified? Active? Segmented properly? By kicking out the inactives or invalid emails, you can get a much more comprehensive, realistic view of your campaign metrics.


4. Email verification is great for dodging spam traps

While plenty of dusty, forgotten emails typically become spam traps, or email inboxes that aren’t actively used but still monitored, that doesn’t mean you have to keep sending to them. Users monitoring these inboxes tend to his the spam button more frequently than emails reaching their active inbox, which is bad news for your sender reputation and domain health. Mitigate this risk by verifying the activity of your email addresses!


5. Email verification decreases the risk of hard bounces

When your email is returned because the address is invalid or erroneous, it’s called a hard bounce. And just like every other deliverability issue, it happens. Why? People often think that by entering a fake email or deleting their email address they can avoid spam. It makes sense, but rather than send to email addresses you don’t know are valid or invalid, use email verification to ensure you’re sending to valid emails! And as a result, you’ll see your bounce rate decrease. Now doesn’t that sound nice?



Email verification services are life savers for email marketers because it’s a simple way of ensuring your database is clean, effective, and usable. Ready to start verifying the emails in your own contact database? Let us know!

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