Monthly Archives: September 2017

Boost Email Deliverability

Having the best email delivery is something every marketing company strives for, but just how do you go about getting it? Unfortunately, there are a lot of factors that go into play with landing perfect deliverability. Some of the key deliverability factors are your hard bounce rate, your sending frequency, and how many spam complaints you get. Hard Bounces The least painful way of reducing your hard bounce rate is by having a validation solution …

September 18, 2017
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XVerify at Inbox Summit East!

Email marketers from around the US will come together September 29th, to talk all things email marketing, and XVerify will be right in the middle of the action. Inbox Summit East Inbox Summit East happens once a year in Washington DC. The one day event gathers top email marketers under one roof to talk shop. Panels take place from 9am to 5pm. The experts discuss everything from automation to email trends to list building. Attendees …

September 11, 2017
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Email Content Marketing: Emotions

Email marketing is regarded as one of the most profitable forms of content marketing, but how do you get users engaged? Once of the most effective ways of making an impact with a user is by appealing to them emotionally. It’s easy to forget, especially in business to business marketing, that regardless of the platform, you’re engaging with people. Yes, you may be selling to a company, but there’s a person behind that buying process …

September 05, 2017
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