Monthly Archives: July 2017

Why is Your Email Sent to Spam?

So you’ve put together your email campaign, and sent it out. Now all you have to do is wait to see those click through rates to soar, those leads to filter in and your sales to sky rocket. But somethings wrong. You aren’t getting any clicks, opens and very few sales. What’s the problem? Chance are you’re content is seen as email spam. New email marketers can find themselves in this situation all too often. …

July 31, 2017
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demo-day

XVerify Will Be At Affiliate Summit Demo Day

From July 30 to August 1 in New York City, digital marketers from across the globe will meet at the Affiliate Summit East. This event gathers marketers from over 70 countries to meet and discuss all things digital marketing and marketing tools. To truly emphasize revolutionary tools in the space, the Summit is exhibiting those tools at Demo Day. Demo Day Demo Day features demonstrations from top marketing tools and companies. The event takes place …

July 24, 2017
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data-protection

Data Protection: A Guide to Email Security

You’ll hear us talk a lot about data here. You might even say it’s our favorite subject. But there’s a good reason for that. In the age of inbound marketing, data is your key to success. The more you know about your users, the more of an impact you can have with them. To make sure your marketing dollars are spent well, you have to protect your data so that your campaigns are user on …

July 17, 2017
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call-to-action

5 Ways to Optimize Your Call to Action

Call to actions are used to entice users to sign up for your email list. Gaining access to your user’s emails allows you to create brand loyalty and build a relationship with your users. The effectiveness of email marketing makes your call to action a very important part of your site. There are plenty of examples of extremely well done call to actions. Each of these unique call to actions have the same five elements. …

July 10, 2017
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email-list

Why It’s Important to Validate Your Email List

The quality of your email list should be at the top of your marketing checklist. Why is that? It’s because emails have proven to be one of the most effective tools for your marketing campaign. A study by the Data & Marketing Association, a shocking “60% of online consumers made a purchase as a result of an email marketing message”. That statistic is impressive, but what might be even more impressive is the study that …

July 03, 2017
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