Monthly Archives: May 2017


5 Benefits of Email Address Verification

If you think email verification is a one trick pony, you are missing money making possibilities. We all know the importance of data validation, but email address verification can serve your marketing campaigns in more ways than simply verifying emails. When it comes to running a well-informed marketing campaign, your email verifier is one of your biggest assets. Here’s how: 1. Personalization: In today’s society, user’s want the buying experience to feel personal. You see …

May 29, 2017
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Guest Post: Email Deliverability- Better Than the Hottest Date

Sorry…I may have gotten carried away with the subject line, but you clicked on it for a reason.  As mailers, our world revolves around deliverability – it’s our high, our peak.  It affects our sleep, our peace of mind, our relationships and our bottom line.  I won’t even bother prioritizing the list above.  It’s all vital to our lives and sense of well being.  And let’s be real…the adrenaline rush we get from watching revenue …

May 22, 2017
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How to Build Your Do Not Email List

Every marketer fears making their company come off as annoying. People knowing your name doesn’t do you much good if that name is only associated with an eye roll. This can be an especially delicate balance for email marketers. Unlike call centers, email marketers don’t have a specific Do Not Email list. Though the Direct Marketing Association has created an Email Preference Service where users can opt out of solicited contact via email, few consumers …

May 15, 2017
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The Dos and Don’ts of Email Signature Best Practices

You painstakingly layout your email campaigns and marketing plans. You carefully select each article and image and place them just so, making sure the reader will be enthralled with it. But are you missing an opportunity to make an impact? The signature of your email is an often underutilized section of email, with big selling possibilities. Here are some dos and don’ts of email signature best practices to help you make the most of every …

May 08, 2017
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white page for marketing

Why Should White Papers Be Part of Your Marketing Strategy

Why should white papers be part of your marketing and sales strategies? Remember those successful outbound marketing campaigns such as Marlboro’s cowboy or De Beer’s famous slogan “A Diamond is Forever”? Well just as with technology, literature, politics and pretty much everything created by human beings, business techniques are changing rapidly. Sure, outbound marketing still plays a key role in most companies, however, it is inbound marketing that is gaining the attention of most marketers …

May 01, 2017
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