Monthly Archives: April 2017

avoid spam filters

Why You’re in the Spam Folder

There you are, selling a legitimate product or service – a quite impressive offer, actually – and that guy in Topeka just marked your email as spam, which is the ISP’s way of letting email users file a formal complaint. But wait, you’re not selling Canadian prescription drugs wrapped in fake Rolexes imported into the U.S. by Russian brides acting on behalf of South African barristers who represent Nigerian princes. It’s not spam. So, how …

April 24, 2017
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b2b email marketing strategies

The Difference Between B2C and B2B Email Marketing

Achieving high rates of deliverability is difficult. Whether your business is B2B or B2C, email marketing is never easy. When you create an email campaign, there are a lot of factors that have to be considered. However, getting successful rates of inbox deliverability with B2B email marketing is a little more challenging. Corporate email servers are set up differently than common domains, making them more difficult to understand. Many email servers are configured as ‘catch-all’. …

April 18, 2017
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save your sender reputation

Complainers Could Save Your Sender Reputation

It’s easy to believe that you can treat all users the same, with blanket campaigns sent to your whole list, but this could be a detrimental mistake. Though no one expects you to hand craft each individual email to each person on your email list, segmenting out certain groups can help ensure that your sender reputation is at tip top shape. One of the most important groups you can segment out is something we call …

April 10, 2017
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Newsletters for User Engagament

8 Tips to Utilize Your Newsletter for User Engagement

When you think of a newsletter, words like “boring” and “flat” might come to mind, but if used effectively, a newsletter can be an exciting and diverse piece of marketing to increase user engagement and reach your consumers on a personal level. A study done by Forrester’s indicates that one in five US consumers read every email in their inbox before deleting them. In the world of Instagram, Twitter, Facebook, Pinterest and so much more, …

April 04, 2017
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