Monthly Archives: November 2016


Email Hygiene – What to Look for When Selecting a Vendor

Email marketing is not a ‘thing of the past’. Email marketing is actually growing, but the technology is becoming more intelligent. This means that garbage is not tolerated in the user’s inbox. Digital marketers need to step up their game and gain more credibility now than ever before. Spam detection is on point, and if you are not following email marketing best practices you will never deliver to the recipient’s inbox. Skipping one important step …

November 28, 2016
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powerful best practices

SellUp: Powerful Best Practices for Email Marketers

Email isn’t a one-size-fits-all marketing medium and it should not be treated as such. When creating your company’s email marketing campaign, there are various factors to take into consideration. Here are the best practices every email marketer needs to consider: Deliver Powerful Design: “With Great Power Comes Great Responsibility” There are multiple elements to consider when building a campaign during the holiday season (and year-round). You have a responsibility to your customers to deliver powerful …

November 21, 2016
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email dictionary

The Email Marketers Dictionary – 40 Must Know Terms

In the marketing industry, there is so much jargon, but we are here to break it down for you. If you are a newbie to email marketing this is a list of some new vocabulary for you to learn. A/B Testing: This is a method of testing two different email campaigns to identify which one is the best performer. The best performing campaign gets sent to the majority of your list. This is also referred …

November 15, 2016
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How does Email Address Verification improve your Email Marketing?

Email marketing is all about reaching your recipients. What is the point of sending off emails if they are never going to see them? What I mean by this is you don’t want your emails getting stuck in your subscribers spam folder. This is why it is important to follow best practices and regularly monitor your sender score. One of the most important factors to getting good email deliverability is having good data quality. This …

November 10, 2016
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halloween subject lines

Halloween 2016 – Best of Email Subject Lines

Halloween Subject Lines   Fun subject lines help keep your creative team thinking on their toes. Plus, crafty subject lines help keep your users engaged. Did you know that 35% of email recipients open the email based on the subject line? Throw your subscribers a bone. When they open your email give them a scare and a reason to stare. Today’s post is basically a round – up of some happy holiday humor in the inbox. …

November 01, 2016
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