Monthly Archives: April 2016

googles promotion tab

Getting Around Google’s Promotions Tab

How to avoid the Promotions Tab Since Google rolled out with its promotions tab it has been said to have reduced the open rates on emails by up to 30%. While this may sound awful there are a few things that you can do. DRAG AND DROP. The first place I would start is by telling your users to move the email from the promotions tab into the primary tab by simply dragging and dropping. …

April 18, 2016
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ask for action from the user

Ask for Action – How to Get More Email Subscribers

Want to know how to get more email subscribers? Interested in gaining more subscribers to your email list but not sure exactly where to start? Think about the email list you already have, and what it can do for you. Subscribers/customers, who you have previously built a reputation with, already love you. You can see that in your campaign reports of openers and clickers, and you do not have to convince them what you are …

April 12, 2016
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Using Segmentation to Retain Unsubscribers

Retain Unsubscribers Every time a user ‘unsubscribes’ we feel like another one bites the dust. However, keep in mind an unsubscribe is always better than a complaint. Spam complaints will cause you to have problems with your ESP. This could cause you to be labeled with a ‘spammer’ reputation. Therefore, the goal is to focus on reducing your unsubscribes. A side benefit will be also less likely to see spam complaints. We have some great …

April 04, 2016
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