Monthly Archives: March 2016

In a perfect world, every company would use Email Verification

Business Email Verification The other day I signed up for an email platform. Put in my email, put in my password, and BOOM I was in. I was happy, they gave me a free trial, I instantly wanted to learn about their tools so immediately I was toying around with their cloud-based software. I setup an email campaign and scheduled for it to send out the next day. Of course, I was happy to log …

March 28, 2016
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FAQs all about Spam Complaints.

What is a spam complaint rate? A spam complaint rate is the percentage of your clients who ¬†mark your email messages as spam.¬†They do this to move you out of their inbox and into the junk folder. So what should your spam complaint rate be? According to most ESPs they want your spam complaint rate to be below 0.1%. This means that per every 1,000 email messages you send you should get less than 1 …

March 23, 2016
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Boost Customer Satisfaction with Email Automation

Consumers do not want a one-size fits all email. Things that are not appealing to them will cause them to unsubscribe from your list. You want to make them feel like you are listening to their wants and needs. Here are some smart ways that you can improve customer satisfaction and subscriber engagement rates by simply using email automation. No matter what kind of website you are running, you can easily wish them a Happy …

March 15, 2016
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