Monthly Archives: October 2015

Get Creative Content

Perfecting Your Email Campaign Content

Capture the consumer’s attention by first starting out with a solid subject line. Consider a few of these creative thinkers then come up with something that suits your customer’s needs. Subject line examples – Eater Boston: “Where to Drink Beer Right Now” AddThis: “10 Engagement Tips to Gobble Over Thanksgiving” REI: “Coming Soon: SNOW! See REI’s new winter gear now.” Finish Line: “Selling Your Sole Can Be A Good Thing!” What is the goal of …

October 28, 2015
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Avoid Spam Filter

5 Tips to Avoid The Spam Filter

Hitting the spam folder is not successful email marketing. You want to reach your user, and you are only going to do so by getting your message to the inbox. While, I am not going to teach you today the ins and outs of inbox delivery but here are a few top tips that you can use to avoid the spam filter. 1. Warmed up IPs – Starting small and slowly increasing your sending volume …

October 22, 2015
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Red Flag Email Addresses

Red Flag Email Addresses

The truth is not all email addresses you are collecting on your website are safe for you to send emails to. There are many harmful email addresses scattered amongst the web that you would have no idea they could do damage to your business unless you have an email verification service. A simple email address such as matman2000@hotmail.com is one of the millions we have in our suppression file. Sure, the email address is likely …

October 19, 2015
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Collecting Data At Cash Register

Data Collection at the Cash Register

Welcome to this year’s fourth quarter. Companies are now ramping up and preparing in advance for the holiday season. Digital marketing departments are busy creating holiday creatives, preparing content, and scheduling your emails far ahead of schedule. While, retailers who own brick-and-mortar locations are thinking about how to arrange their merchandise, what kind of décor to put up, and what kind of discounts and promotions they will run. However, one thing they both want to …

October 13, 2015
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3 Big Benefits of Email Validation

How many website visitors do you get to your site each month? Think about it… is it 7 thousand or 7 million? Either way you work hard to drive traffic to your website in various forms such as SEO, website banners, email marketing, word of mouth, etc. After you are spending a lot of time and money on getting that traffic, you want the users to engage with your site, and be legitimate. No point …

October 05, 2015
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