Monthly Archives: October 2014

digital email engagement

How to Encourage Email Engagement.

Engaging with your recipients should be the core focus of your email marketing campaign. We keep seeing articles that reference the importance of user engagement, however, they don’t really explain many details on why it is important, or just how you go about doing it. Engagement is the building block of your email campaign success. If users do not open your message they do not see what you have to offer. The goal is to …

October 10, 2014
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