Monthly Archives: March 2014

Less is better. Here’s why.

If you’ve been in email marketing for any time, you know how golden a good email marketing list is. You spent so much time creating it and building it into the pride and joy it is now. But guess what? Chances are it’s time to gut it, because a slice-and-dice is necessary not only for the efficiency of your campaigns, but for the very survival of your email marketing efforts. Nothing can kill your email …

March 17, 2014
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They can’t read what they can’t see

They can’t read what they can’t see Email deliverability keeps your message from the black holes of cyberspace It was only two decades ago that the primary focus of direct marketing was targeted mailings. Census reports and other public records could give you a list of every 40-something male homeowners in a certain income class and zip code. And if the recipient happened to have passed or moved, the message still got to the new …

March 10, 2014
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