Monthly Archives: July 2012

Missed Opportunity Costs You

How much are you currently paying to acquire a lead? Each time you send a visitor to your website you are taking a chance, you don’t even know if they will take an action on your website or just close out of your page. So whether you are paying per visitor or per action you know how those costs add up. What about the customers that you paid for but were not able to connect …

July 31, 2012
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Replace Your Use of Captcha

Are you using a captcha on your web form to try to keep spam at bay? While that may be beneficial to keep spam away, do you know what kind of damage you are doing to your conversions? Even web-savvy young people are annoyed at captchas because they keep retrying, and many users on the internet who fill out your forms have basic computer skills and have a higher chance of just dropping from your …

July 09, 2012
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